Building high degrees of trust between your brand and consumers takes a lot of time, effort and focus. Trust is essential to achieving loyalty and advocacy; your customers will help increase your brand awareness which will lead to a higher volume of conversion. The social web can help you enhance trust levels or similarly damage it, and damage it in seconds.

So, have you ever considered the levels of trust consumers have around your brand online? Our, "Highly Commended" Online Brand Trust Profiling methodology, provides you with the information you need to understand the current situation and enables you to implement a consumer engagement approach to build and sustain advocacy and trust. Click on the chart to find out more, or see which Online Brand Trust Profile closely matches your own brand.

Somatica Digital's manifesto is all about :

Enabling people to say great things about your brand.

This isn't marketing. It is understanding the key elements of online dialogue and how, you as a brand, can offer and stimulate high quality interactions.

The above diagram - The Brand Trust Cube - outlines our methodology. We analyse where you as an organisation currently sit in the consumer trust stakes and then help you plot a path to get to quadrant 8, where advocacy rules and people trust you. Ensuring your business offer great products and services; are visible and available to those who want to interact with you and then ensure you interact with them in the expected manner will enable your brand to reach the "Star" quadrant.

Need more info? Email engage-me@somatica.co.uk, have a nosey at Brand Trust Profiling or watch the Online Brand Trust Cube methodology video.

The world has gone "Social Media" crazy and everyone claims to be an expert. Don't be fooled. From the biggest global marketing companies to more specialist digital agencies; there are good ones and some really, really bad ones! Don't be bamboozled by terminology. The social web is simple; it's people interacting with each other online.