Anyway, wasn't it refreshing to hear how the "younger generation" is not that interested in all this social media hype. Facebook is the preferred choice (and we thought it was Bebo!) and Twitter is "boring" full of celebrities and old people trying to be cool . Simplicity of communication, cool viral with involvement and free stuff is what they like.

It would appear us "new media types" and marketers are getting too hung up on all this stuff. Can anyone remember when email was a novelty? It didn't matter who the email was from, it was cool to get one and then reply to it...how quickly that changed. Are we witnessing the same thing in Twitter? Spammers following you with promises of making thousands of dollars (yes, they are typically US centric...not seen a "pounds" or "Euros" one as yet) and offering sexual favours from bored women (Or is that just us?). Anyone invented a Twitter Spam Filter yet?

The other interesting concept is how to get loads more followers. Why? Why would you want to be followed by thousands of people and follow thousands of people, creating yourself a bigger reading and filtering nightmare? The answers probably go back to being unpopular as a child. If, as a brand, the perception is more followers means more sales, then we'd actually disagree (especially looking at the way the majority of brand Twitter accounts are being currently managed). More followers means a brand needs to be more careful and the chances of creating a brand reputation issue can be enhanced. One wrong word or interaction and you could be in trouble. As the Bishop said to the Actress, it's all about quality and not quantity.

Our belief is to ensure we follow and are followed by people who are a bit like us...we have something in common. We don't want to scan through thousands of pointless tweets and we wouldn't expect others to do the same. Our rule of thumb is to engage online with the same types of people and brands we would engage with offline. The main thing social media allows us to do is to do it with a lot more people across the globe...that's all.