The ability to correlate website data with social data has always been a challenge. It has been a laborious and mainly manual process pulling together .csv files from Facebook, YouTube, web analytics etc. then synchronising timelines across the various data sources. It is however, a very worthwhile exercise as it can provide a business with key information demonstrating the impact of a social web approach, what's working, what isn't. This information can be applied across all four areas of engagement from creating awareness, interest, conversion and advocacy.

Because it is a very time consuming process, we are always on the look out for ways to improve the efficiency and accuracy. This would reduce the time required to pull this information together and reduce the cost for our clients. We always knew it could be done automatically (as we've been doing it manually) and at last it has. Enter Unilyzer. This correlates the various data sets together and presents the user with a nice dashboard (which can be drilled into) and links together with Google Analytics. Setting up is very simple and once it is set up, it does its thing. An example screen shot from one of lovely clients is below. (We've removed any reference to who the organisation is)

The cost of Unilyzer is remarkably cheap and the information it provides is good and the reduction in the amount of effort required to pull this data together is huge.

We like the overall Unilyzer score provided (although we're still trying to get to the nitty gritty of how it is made up) as this is an on-going high level metric which can be tracked overtime. So, if you're looking for such a tool you should check Unilyzer out. If you don't have the time, then please give us a shout. 

Finally, we'd like to make clear Somatica is not affiliated to Unilyzer in anyway, shape or form. We just like to provide you with good information about things we believe will benefit you.