Somatica Digital Reputation Management Case Study on Aviva
180809.pdf This document is a case study on a recent customer
complaint made to Aviva. It outlines how the complaint was made and
how it utilised the social web to create awareness. It also details
all the web stats and how Aviva subsequently and effectively
handled the complaint. Please feel free to download. There may be
some value in this for online brands, agencies and even for people
who wish to complain.