Ever wanted to know how much people trust your brand online? Brand Trust is not an easy thing to measure, and it will change over time. There are several elements that contribute to Brand Trust and these can be measured in quantitative and qualitative fashion. Each element has a varying degree of influence on the overall Brand Trust Score; and the relationship between each element is also important to understand too. Our algorithm ensures all this is taken into consideration. The image below is a real life example of an Online Brand Trust Profile outlining the levels for each element. These are then worked through the algorithm to provide an overall Online Brand Trust Score.

Added by Karl Havard
© 2010 Created by Karl Havard