Helping Brands to Stimulate Advocacy and Build Trust Amongst Their Customers

What We Do

Our primary objective is to help you , as a brand, to make it easy for your customers to say great things about you to others. Aiming for, and achieving, high degrees of advocacy will ensure other goals and objectives associated with conversions will be realised. There three key criteria which need focus:-

- Make sure your offering is good. (You probably wouldn't be in business if it wasn't)

- Make yourselves available and accessible in the areas where your customers and prospective customers spend their time online

- Ensure you provide the highest possible quality of interaction with those who choose to engage with you, and those you wish to engage with.

Before you can start to formulate an approach, which incorporates the social web, it is essential you have a full understanding of the current online situation around your brand, offering, marketplace. Only then can you make informed and educated decisions for successful consumer interaction. Here's our econsultancy "Highly Commended" approach. (Check out our fancy badge at the top of the page.)

Online Brand Trust Analysis - A deep dive into both quantitative and qualitative metrics using a correlation of onsite analytics and offsite social web buzz tools. This looks at such things as reach, influence, posture and sentiment, which is then distilled and interpreted by real people. This provides you with a placement in the Brand Trust Cube and a profile of strengths and weaknesses. This provides a platform on which to build in order to achieve high degrees of advocacy.

Your Brand Footprint - Based upon the output of the initial Brand Trust analysis, we then help you to define or even re-define the key qualities of your brand and how you wish to be perceived by your customers. It is very important to have a well defined and consistent set of brand values; consistency nurtures loyalty. Some of you may have defined this already, which is great. Some of you may need to review this.

Consumer Profiling - Identify the types of people who choose to engage with your brand; find the influencers and all those who would benefit from your offering. We ascertain the different sets of values each persona type has; how these motivate them and how this motivation manifests itself in behavioural terms. Understanding this in detail really helps you to create the right engagement approach for each persona type.

Brand Engagement Strategy - Completion of the previous phases will now put you in a position to create a compelling online engagement strategy. As well as the primary focus of achieving advocacy, we also consider how to create awareness, consideration and conversion. We help you create and implement the approach; define the key performance indicators and how all this can be measured in a meaningful way.

Ongoing Consumer Brand Engagement Programme - We then help you to become self sufficient. It is important, you as a brand, own this whole approach; having an agency do this for you can result in some nasty reputation and inconsistency issues. With you in control, it ensures focus remains in the right areas, and you are able to provide timely, on brand and accurate responses to your customers; with your performance being measured at every stage of consumer engagement.

All of the above provides a more strategic and thought through approach that will results in success. Helping you to reach out to the people who will find your brand interesting and being there when they want to reach out to you. Providing them with information of value which appeals to them and done well will stir their emotions and get them talking about you online. So much better than just creating a group in Facebook! (Beware of the "Social Media Marketing" sharks. Selling using social media doesn't work.) If any of this sounds interesting then please feel free to contact us at engage-me@somatica.co.uk

For those of you investing in significant online campaigns; new websites or other such digital marketing, we can also provide predictive analysis to ensure you invest in the right messaging and designs. We combine subconscious and conscious level research with consumers who match the profiles of your own, and provide an analysis and recommendations of which approaches will work best. Somatica offer this service in partnership with Neurosense, who provide subconscious testing expertise. Their MD Gemma Calvert, was responsible for the testing in Martin Lindstrom's book "Buyology" (Nice hair Martin!). It's a fascinating area and provides in-depth consumer insight which has never been achievable until very recently.

Welcome to
Somatica Digital - The Online Consumer Brand Trust Specialists

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