There is a very good presentation from Nick Black at HuTrust which talks about the 6 Drivers of Trust. (We've embedded their slideshow here.) The slides provide some really insightful stats and facts, which lead to their research around the 6 Drivers of brand trust. The list is Stability, Innovation, Relationship, Practical Value, Vision, Competence (Or Sir PVC as acronym. Is that intentional or some "interesting" Twitter id?!)

This approach does align very closely to our very own trust model and strongly integrates with the "Quality of Offering" axis. From a social web point of view a brand could do much worse than follow these 6 Drivers when thinking about their engagement strategy. We would add one further and extremely important element at that; this being Transparency. Ensuring you are receptive to feedback; ideally you proactively invite and solicit it, respond in an effective and honest manner and take the right course of action all contribute to enhancing brand consumer relationships (So maybe this forms part of the 2nd driver, but we feel it warrants its own special place.)

Anyway, enjoy the presentation, it is well worth viewing.

This is an updated introduction to our Brand Trust Cube. It now includes a fourth and extremely important element of transparency. Other slideshows will follow, which will breakdown the various axis. Please feel free to download...there is no charge.

Pleasantly surprised...we were. Somatica Digital was founded at the beginning of April 2009...we're still in our nappies (or diapers). However, Somatica was founded off the back of a couple of years of fairly significant research around online consumer brand trust; i.e. What are the key dynamics at play which encourage trust to be built between the various parties? Out of this research came our Online Brand Trust Profiling, which analyses all aspects of consumer brand engagement of awareness, consideration, conversion and advocacy. Our ultimate aim is to help consumer brands achieve maximum levels of advocacy amongst their customers. If we can help encourage people to say great things to each other about a brand; make it easy for them to do so and do it in the most influential places online, then we believe we've done our job. Our brand trust methodology enables us to do this with significant degrees of accuracy.