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Knowing the intricacies of how Facebook, Twitter, Foursquare, Blogs etc. work is one thing, but to stimulate real engagement and advocacy across the social web requires a deep understanding of people, and the motivation behind their behaviour. Creating and implementing a compelling and effective engagement strategy, that integrates across all the relevant areas of your business is not an easy task, but it can be achieved with the right level of planning. This should also show you what to measure, how to measure it so you can keep an eye on the right performance metrics.

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June 4, 2011

Is Twitter a Waste of Time? [infographic] by Dona Collins

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via problogger.net

An interesting set of information from Dona Collins of CreditLoan.com via Problogger.net

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